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Using Predicted Weights for Ad Delivery.
Thomas Lavastida
Benjamin Moseley
R. Ravi
Chenyang Xu
Published in:
CoRR (2021)
Keyphrases
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display advertising
weighted sum
relative importance
database
real time
artificial neural networks
linear combination
pairwise comparison
advertising campaigns
decision trees
case study
weighting scheme
content delivery
feature weights
predicted values
weight assignment