The Effect of User Interactions on Shaping Online Trust: Evidence from a Large-scale Experiment.
Chenyang ZhuBruno AbrahaoAnqi ZhaoPublished in: PACIS (2020)
Keyphrases
- user interaction
- online video
- user behavior
- user feedback
- user input
- user experience
- user studies
- website design
- user interface
- online learning
- online retailers
- interactive segmentation
- web users
- virtual communities
- online communities
- individual level
- end users
- negative impact
- perceived risk
- website
- artificial intelligence