Complex contagions of information diffusion across social networking platforms.
Rachael Ruizhu XiongCharles Zhechao LiuKim-Kwang Raymond ChooAnthony RiosPublished in: AMCIS (2019)
Keyphrases
- information diffusion
- social networking
- social networks
- social media
- online communities
- diffusion model
- diffusion processes
- diffusion models
- social network analysis
- social interaction
- online social networks
- community detection
- social bookmarking
- crowd sourcing
- content sharing
- network structure
- social networking sites
- data collection
- information flow
- diffusion process
- social software
- micro blogging
- heterogeneous social networks
- user behavior
- viral marketing
- social activities
- link prediction
- social relationships
- user generated content
- influence maximization
- knowledge management
- social networking websites
- online social networking
- information systems