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The effects of advergames on consumer telepresence and attitudes: A comparison of products with search and experience attributes.
Badri Munir Sukoco
Wann-Yih Wu
Published in:
Expert Syst. Appl. (2011)
Keyphrases
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search algorithm
search space
virtual reality
search efficiency
product information
information systems
search strategy
attitudes toward
search queries
search behavior
product search
learning environment
field of view
search strategies
cognitive style
online search