Exploring antecedents and consequence of online group-buying intention: An extended perspective on theory of planned behavior.
Hsiu-Hua ChengShih-Wei HuangPublished in: Int. J. Inf. Manag. (2013)
Keyphrases
- group buying
- theory of planned behavior
- electronic commerce
- technology acceptance model
- attitudes toward
- test bed
- continuance intention
- behavioral intention
- perceived usefulness
- perceived risk
- privacy concerns
- business models
- theoretical framework
- privacy preserving
- empirically tested
- online environment
- online shopping
- technology acceptance
- auction mechanisms
- databases
- user satisfaction
- learning experience
- online learning