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Examining the Moderating Effect of Green Product Knowledge on Green Product Advertising and Green Product Purchase Intention: A Study Using SmartPLS SEM Approach.
Anu Sayal
Mayank Pant
Published in:
Int. J. Asian Bus. Inf. Manag. (2022)
Keyphrases
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product quality
purchase intention
life cycle
survey data
consumer behavior
knowledge management
product design
artificial intelligence
image processing