Login / Signup

Examining the Moderating Effect of Green Product Knowledge on Green Product Advertising and Green Product Purchase Intention: A Study Using SmartPLS SEM Approach.

Anu SayalMayank Pant
Published in: Int. J. Asian Bus. Inf. Manag. (2022)
Keyphrases
  • product quality
  • purchase intention
  • life cycle
  • survey data
  • consumer behavior
  • knowledge management
  • product design
  • artificial intelligence
  • image processing