Intelligent Analytics: Integrating Business Intelligence and Web Analytics.
Lakshmi S. IyerRajeshwari M. RamanPublished in: Int. J. Bus. Intell. Res. (2011)
Keyphrases
- business intelligence
- business information
- decision support
- end users
- business intelligence systems
- data warehouse
- data warehousing
- predictive analytics
- data warehousing and business intelligence
- data analysis
- decision making
- business analytics
- data mining
- business decisions
- content management
- predictive modeling
- microsoft sql server
- big data
- sql server
- case study
- database
- unstructured information
- microsoft office
- knowledge discovery
- data integration
- business users
- decision support system
- knowledge management
- decision makers
- data analytics
- information systems
- key performance indicators
- real world
- web applications
- business requirements
- management system
- artificial intelligence
- data sets