The effects of social media posts' characteristics on customer engagement: Evidence from WeChat.
Yue XuWeiping ChenTerence T. OwPublished in: Inf. Manag. (2023)
Keyphrases
- social media
- user generated content
- social networks
- social networking
- electronic commerce
- big data
- social media data
- blog posts
- social media content
- neural network
- reputation management
- public opinion
- customer service
- social web
- customer satisfaction
- computer mediated communication
- online communities
- information systems