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Study on the Impact of Experiential Products' Online Reviews on College Students' Purchasing Intention a Case Study of Taobao.com.

Juan WangKai Xiong
Published in: ICEBT (2018)
Keyphrases
  • college students
  • status quo
  • high school
  • online reviews
  • intrinsic motivation
  • sentiment analysis
  • learning strategies
  • attitudes toward
  • male and female