The Relationship of Online Customer Value, Satisfaction, and Loyalty: An Empirical Study.

Shun Cai Yunjie Xu

Published in: PACIS (2004)

Keyphrases

customer loyalty
customer satisfaction
service quality
customer relationship management
relationship management
real time
online learning
data mining
marketing strategies
customer data
potential customers
neural network
information retrieval
learning environment
user satisfaction
return on investment