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Brand Construction of Chinese Traditional Handicrafts in the We-Media era - A Case Study of "Rushanming", a Ru Ware Brand.
Shuang Ou
Minghong Shi
Xin Wen
Rungtai Lin
Published in:
HCI (12) (2021)
Keyphrases
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multimedia
brand image
databases
real world
website
case study
real time
learning algorithm
decision making
e learning
hong kong
construction process