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How Consumer Impulsiveness Moderates Online Trustworthiness Evaluations: Neurophysiological Insights.
Marco Hubert
Mirja Hubert
René Riedl
Peter Kenning
Published in:
ICIS (2014)
Keyphrases
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consumer trust
online learning
online search
real time
internet advertising
neural network
data mining
electronic commerce
online retailers
genetic algorithm
information systems
website
case study