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Internet Usage Purposes and Gender Differences in the Effects of Perceived Utilitarian and Hedonic Value.
Edward Shih-Tse Wang
Published in:
Cyberpsychology Behav. Soc. Netw. (2010)
Keyphrases
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internet usage
gender differences
attitudes toward
perceived usefulness
computer self efficacy
job satisfaction
statistically significant
user acceptance
university students
internet shopping
real time
information systems
website
end users
online shopping