Effects of specialization in computers, web sites, and web agents on e-commerce trust.
Yoon Jeon KohS. Shyam SundarPublished in: Int. J. Hum. Comput. Stud. (2010)
Keyphrases
- website
- reputation models
- trust relationships
- trust model
- web pages
- web content
- multi agent systems
- multi agent
- electronic marketplaces
- online stores
- web users
- click stream data
- web usability
- internet usage
- web usage
- web information
- internet users
- cooperative
- electronic commerce
- software agents
- intelligent agents
- html pages
- web server
- click stream
- agent mediated
- multiple agents
- open systems
- product descriptions
- web usage mining
- web applications
- dynamically generated
- web documents
- information gathering
- web logs
- reputation systems
- open environments
- product search
- user sessions
- hyperlink structure
- web traffic
- web objects
- mobile agents
- web search