Factors influencing pro-social consumer behavior through non-profit organizations.
Daniel Edgardo Cano MurilloJuyoung KangSora YoonPublished in: Internet Res. (2016)
Keyphrases
- factors influencing
- consumer behavior
- marketing strategies
- factors affecting
- decision making
- competitive advantage
- social media
- grounded theory
- online shopping
- social interaction
- online consumer
- social networks
- information technology
- customer relationship management
- perceived usefulness
- purchasing behavior
- information systems
- customer satisfaction
- social networking
- support systems
- knowledge management