Interaction through Online Customer Engagement in Social Media Marketing on Increasing Brand Loyalty.
Anggriani Tantri LauwrenceSari RamadantyMaria Anggia WidyakusumastutiPublished in: IMCOM (2024)
Keyphrases
- social media
- potential customers
- customer relationship management
- customer loyalty
- customer satisfaction
- social media sites
- online consumer
- user engagement
- online social media
- marketing strategies
- online marketing
- social media streams
- customer behavior
- marketing campaigns
- face to face interactions
- online communities
- website
- customer service
- online forums
- service quality
- face to face interaction
- user interaction
- customer support
- direct marketing
- consumer behavior
- online learning
- electronic commerce
- online social
- social networking
- data mining
- online shopping
- user generated content
- social networks
- social networking sites
- customer retention
- collaborative interactions
- learning environment
- ultimate goal
- computer mediated communication
- big data
- social interaction
- switching costs
- customer base
- human computer interaction
- purchase behavior
- online social networks
- purchase intention
- data mining applications
- online services
- computer mediated
- competitive advantage
- brand image
- online advertising