Sharing Online Advertising Revenue with Consumers.
Yiling ChenArpita GhoshRandolph Preston McAfeeDavid M. PennockPublished in: WINE (2008)
Keyphrases
- online advertising
- sponsored search
- display advertising
- search advertising
- contextual advertising
- user behavior
- click through rate
- user experience
- behavioral targeting
- advertising campaigns
- information sharing
- click prediction
- long tail
- knowledge sharing
- search engine
- dynamic pricing
- click models
- online shopping
- data sharing
- privacy preserving
- user preferences
- information extraction
- information retrieval