The Effect of Attitude, Social Trust and Trust in Social Networking Sites on Two Dimensions of Sharing Behavior.
Mohammad SalehanDan Jong KimPublished in: AMCIS (2012)
Keyphrases
- social networking sites
- online social
- personality traits
- social networking
- social media
- trust model
- behavioral intention
- social networks
- social capital
- young adults
- trust relationships
- virtual communities
- social recommendation
- internet users
- social influence
- user generated content
- online social networks
- social relationships
- individual level
- knowledge exchange
- social behavior
- knowledge sharing
- reputation mechanisms
- information sharing
- social interaction
- data mining
- instant messaging
- attitudes toward
- social relations
- purchase intention