On-line searching: costly or cost effective? A marketing perspective.

Ronald G. Dunn Harry F. Boyle

Published in: J. Chem. Inf. Comput. Sci. (1984)

Keyphrases

cost effective
low cost
cost effectiveness
data mining
viewpoint
database marketing
environmentally friendly
information and communication technologies
long term
website
decision making
social media
high cost
customer relationship management
social networks
fuzzy logic
data center
predictive modeling