A Data Mining Approach to Customer Segment Based on Customer Value.
Yun ChenChuan FuHanhong ZhuPublished in: FSKD (4) (2008)
Keyphrases
- customer relationship management
- customer data
- marketing strategies
- customer behavior
- electronic commerce
- customer satisfaction
- customer knowledge
- data mining
- return on investment
- customer service
- quality function deployment
- customer loyalty
- direct marketing
- call center
- decision trees
- fully unsupervised
- data mining technology
- credit card
- knowledge discovery
- search engine
- neural network
- database