Marketing intellectual property using electronic libraries: a survey of system-on-chip engineers and managers in Sweden and Taiwan.
Charles V. TrappeyTsui-Yii ShihThien HoangPublished in: Int. J. Technol. Manag. (2006)
Keyphrases
- intellectual property
- decision making
- clef ip
- hardware and software
- digital libraries
- high tech
- information systems
- website
- patent search
- patent information
- marketing campaigns
- computer scientists
- patent documents
- hardware software partitioning
- consumer behavior
- computational intelligence
- information technology
- customer service
- design methodology
- social media
- customer relationship management
- software engineers
- prior art
- graduate students
- case study
- data mining