On support vector decision trees for database marketing.
Kristin P. BennettDonghui WuLeonardo AuslenderPublished in: IJCNN (1999)
Keyphrases
- database marketing
- decision trees
- support vector
- table of contents
- exploratory data analysis
- database technology
- direct marketing
- support vector machine
- customer behavior
- essential information
- training data
- data mining methods
- cost effective
- training set
- machine learning
- classification rules
- management system
- query processing
- marketing strategies
- feature extraction
- face recognition
- website
- feature selection
- database