Tying Social Media Strategy to Firm Performance: A Social Media Analytics Framework.
Keri LarsonRichard T. WatsonPublished in: ICIS (2011)
Keyphrases
- social media
- big data
- user generated content
- big data analytics
- social networks
- probabilistic model
- online social networks
- theoretical framework
- social networking
- social media data
- social media content
- lightweight
- main contribution
- business intelligence
- search strategy
- evolutionary algorithm
- social networking sites
- public opinion
- database