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Viral marketing 2.0.

Laks V. S. Lakshmanan
Published in: NDA@SIGMOD (2016)
Keyphrases
  • viral marketing
  • influence maximization
  • social networks
  • online social networks
  • information diffusion
  • social media
  • diffusion models
  • social influence
  • social relationships
  • social network analysis
  • complex networks