Influence mechanism of consumers' characteristics on impulsive purchase in E-commerce livestream marketing.
Fengyi DengYajun LinXia JiangPublished in: Comput. Hum. Behav. (2023)
Keyphrases
- consumer behavior
- purchasing behavior
- product information
- marketing strategies
- online shopping
- electronic commerce
- online stores
- customer loyalty
- influential factors
- main factors
- internet usage
- customer relationship management
- social media
- grocery shopping
- decision making
- purchase behavior
- data mining technology
- customer satisfaction
- noise reduction
- long term
- website