Randomized Revenue Monotone Mechanisms for Online Advertising.

Gagan Goel MohammadTaghi Hajiaghayi Mohammad Reza Khani

Published in: WINE (2014)

Keyphrases

online advertising
sponsored search
display advertising
contextual advertising
user behavior
click through rate
behavioral targeting
advertising campaigns
upper bound
long tail
click prediction
user experience
boolean functions
search advertising