Factors Driving Mobile App Users to Pay for Freemium Services.

Yi-Cheng Ku Yi-An Lin Zhijun Yan

Published in: PACIS (2017)

Keyphrases

mobile applications
mobile apps
end users
user groups
smart phones
analytic tools
mobile devices
context aware
user experience
user interaction
web services
user interface
collaborative filtering
mission critical
user profiles
m learning