Marketing-Mix of Online Social Lending Websites.
Djamchid AssadiMeredith HudsonPublished in: J. Electron. Commer. Organ. (2010)
Keyphrases
- website
- internet marketing
- internet users
- online advertising
- online learning
- data mining
- website design
- online marketing
- online services
- potential customers
- real time
- decision making
- information systems
- online resources
- advertising campaigns
- web users
- search engine optimization
- customer behavior
- online consumer
- online sources
- secondary data
- web navigation
- active learning
- web pages
- learning environment
- long term