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Modeling the clickstream across multiple online advertising channels using a binary logit with Bayesian mixture of normals.

Florian Nottorf
Published in: Electron. Commer. Res. Appl. (2014)
Keyphrases
  • online advertising
  • user behavior
  • bayesian networks
  • language model
  • maximum likelihood
  • expectation maximization
  • gaussian distribution
  • long tail
  • contextual advertising