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The impact of social media celebrities' posts and contextual interactions on impulse buying in social commerce.
Abaid Ullah Zafar
Jiangnan Qiu
Ying Li
Jingguo Wang
Mohsin Shahzad
Published in:
Comput. Hum. Behav. (2021)
Keyphrases
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social media
consumer products
social web
social commerce
social networking
social behavior
user generated content
social networks
contextual information
social activities
social media data
business models
collective intelligence
reputation management
online social networks
database
website
databases