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Understanding the Atmospheric Cues Effects on Consumer Emotions: A Case Study on Lazada Malaysia.

Saliza AksahJamaliah TaslimMaslina Abdul AzizPaezah HamzahNorehan Abdul ManafZan Azma Nasruddin
Published in: IVIC (2017)
Keyphrases
  • mechanisms underlying
  • case study
  • cognitive processes
  • neural network
  • data sets
  • information systems
  • statistical analysis
  • visual cues