Active listening to customers: eco-innovation through value co-creation in the textile industry.
Aurora Martínez-MartínezJuan-Gabriel Cegarra-NavarroAlexeis Garcia-PerezTiphaine De ValonPublished in: J. Knowl. Manag. (2023)
Keyphrases
- market share
- case study
- financial services
- technology transfer
- technological innovation
- business opportunities
- service providers
- point of sale
- customer satisfaction
- software vendors
- target audience
- customer service
- information systems
- driving force
- marketing strategies
- customer behavior
- software development
- intellectual capital
- market segments