VCG Payments for Portfolio Allocations in Online Advertising.
James LiEric BaxNilanjan RoyAndrea LeistraPublished in: CoRR (2015)
Keyphrases
- online advertising
- strategy proof
- resource allocation
- mechanism design
- user behavior
- quasi linear
- incentive compatibility
- game theory
- combinatorial auctions
- decision making
- user experience
- behavioral targeting
- incentive compatible
- sponsored search
- incomplete information
- multiagent systems
- portfolio selection
- display advertising
- long tail
- auction mechanisms
- credit card
- internet advertising
- collaborative filtering
- advertising campaigns
- special case