Marketing mix, customer value, and customer loyalty in social commerce: A stimulus-organism-response perspective.
Ya-Ling WuEldon Y. LiPublished in: Internet Res. (2018)
Keyphrases
- customer loyalty
- service quality
- customer satisfaction
- social commerce
- potential customers
- marketing strategies
- data mining
- business models
- cloud computing
- business decisions
- social web
- website design
- website
- electronic commerce
- databases
- quality of service
- business intelligence
- service providers
- data analysis
- database
- business process
- business processes
- customer relationship management
- knowledge management
- text mining
- data warehouse