Demo or Die: User Interface as Marketing Theatre.
Annette WagnerMaria CapucciatiPublished in: CHI (1996)
Keyphrases
- user interface
- human computer interaction
- social media
- website
- end users
- consumer behavior
- user interaction
- data mining
- direct manipulation
- long term
- expert systems
- decision making
- short and long term
- user experience
- target audience
- user interface design
- database marketing
- mobile advertising
- predictive modeling
- application development
- high tech
- marketing strategies
- customer service
- customer behavior
- customer relationship management
- interface design
- potential customers
- genetic algorithm
- machine learning
- database