Computational advertising: leveraging user interaction & contextual factors for improved ad retrieval & ranking.
Kushal S. DavePublished in: WWW (Companion Volume) (2011)
Keyphrases
- user interaction
- user behavior
- contextual factors
- user feedback
- computational advertising
- sponsored search
- information retrieval
- user experience
- online advertising
- user studies
- user interface
- contextual information
- document retrieval
- learning to rank
- open problems
- web search
- search behavior
- text mining
- information seeking
- image retrieval
- search engine
- data mining and machine learning
- high level
- database
- relevance feedback
- web usage mining
- web mining
- retrieval systems
- information extraction
- natural language processing