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Machine Learning for Direct Marketing Response Models: Bayesian Networks with Evolutionary Programming.

Geng CuiMan Leung WongHon-Kwong Lui
Published in: Manag. Sci. (2006)
Keyphrases
  • evolutionary programming
  • bayesian networks
  • machine learning
  • direct marketing
  • data mining
  • global optimization
  • step size
  • real world
  • search algorithm
  • multi objective
  • particle swarm optimization