Web mining for web personalization.
Magdalini EirinakiMichalis VazirgiannisPublished in: ACM Trans. Internet Techn. (2003)
Keyphrases
- web personalization
- web mining
- web usage mining
- web users
- web data
- web usage data
- user profiles
- social network analysis
- link analysis
- knowledge discovery
- data mining
- usage data
- data mining techniques
- information extraction
- usage patterns
- text mining
- website
- access patterns
- web communities
- information retrieval
- association rules
- response time
- web usage