How Does a Social Network Site Fan Page Influence Purchase Intention of Online Shoppers: A Qualitative Analysis.
Kevin K. W. HoEric Wing Kuen See-ToGloria T. C. ChiuPublished in: Int. J. Soc. Organ. Dyn. IT (2013)
Keyphrases
- qualitative analysis
- online shopping
- purchase intention
- website
- online shoppers
- social networks
- quantitative analysis
- online stores
- content analysis
- customer satisfaction
- web pages
- personal information
- service quality
- online retailers
- social networking
- social media
- network structure
- e learning
- online social networks
- product quality
- knowledge management
- electronic word of mouth