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Data Mining at a Major Bank: Lessons from a Large Marketing Application.
Petra Hunziker
Andreas Maier
Alex Nippe
Markus Tresch
Douglas Weers
Peter Zemp
Published in:
PKDD (1998)
Keyphrases
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data mining
website
application of data mining
decision support
machine learning
lessons learned
web mining
case study
interactive video
database
association rule mining
rough sets
knowledge discovery
decision making
artificial intelligence
neural network
data sets