Social Shopping: The Use of Online Social Networks to Support Shopping-oriented Decision Making.
Wen Chien NgGabrielle PekoDavid SundaramPublished in: AMCIS (2014)
Keyphrases
- online social networks
- social networks
- social relationships
- decision making
- social relations
- social networking
- social media
- social context
- social networking sites
- social ties
- online social
- online social networking
- network dynamics
- social graphs
- online communities
- social roles
- social graph
- online social media
- network structure
- micro blogging
- link prediction
- social interaction
- data mining
- user activity
- decision makers
- social network analysis
- knowledge management
- viral marketing
- social behavior
- user generated
- network analysis
- malicious activities
- privacy settings
- online learning