Informational and Relational Influences on Electronic Word of Mouth: An Empirical Study of an Online Consumer Discussion Forum.
Hung-Pin ShihKee-hung LaiT. C. E. ChengPublished in: Int. J. Electron. Commer. (2013)
Keyphrases
- discussion forums
- electronic word of mouth
- online consumer
- positive or negative
- content analysis
- online shopping
- purchase intention
- online reviews
- social media
- computer supported collaborative learning
- social interaction
- attitudes toward
- distance learning
- learning activities
- social network sites
- online course
- computer mediated communication
- marketing strategies
- statistically significant
- collaborative learning
- cooperative learning
- learning environment
- e learning