Technology Leadership, Brand Equity, and Customer Loyalty towards Fintech Service Providers in China.

May Wang Younghoon Chang

Published in: AMCIS (2018)

Keyphrases

service providers
service quality
customer loyalty
web services
cloud computing
business opportunities
end users
customer satisfaction
case study
data sets
personal data
information systems
electronic commerce
knowledge discovery
information retrieval
machine learning
cloud services
databases