The respective roles of perceived usefulness and perceived fun in the acceptance of microcomputer technology.
Magid IgbariaStephen J. SchiffmanThomas J. WieckowskiPublished in: Behav. Inf. Technol. (1994)
Keyphrases
- perceived usefulness
- technology acceptance model
- technology acceptance
- user acceptance
- technology adoption
- factors affecting
- factors that affect
- empirically tested
- questionnaire survey
- user satisfaction
- attitudes toward
- structural equation modeling
- theoretical framework
- computer self efficacy
- university students
- positive effects
- behavioral intention
- subjective norm
- information quality
- factors influencing
- service quality
- information technology