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How cash-back strategy affect sale rate under refund and customers' credit.
Ata Allah Taleizadeh
Alireza Mahmoudzade Varzi
Alireza Amjadian
Mahsa Noori-daryan
Ioannis Konstantaras
Published in:
Oper. Res. (2023)
Keyphrases
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credit card
customer service
neural network
commercial banks
data sets
genetic algorithm
search algorithm
markov chain
selection strategy
customer satisfaction
risk analysis
customer behavior