A Whole Page Click Model to Better Interpret Search Engine Click Data.
Weizhu ChenZhanglong JiSi ShenQiang YangPublished in: AAAI (2011)
Keyphrases
- click behavior
- click models
- click data
- click logs
- user clicks
- search engine
- web search
- user behavior
- web pages
- query logs
- search result
- keywords
- web search engines
- website
- sponsored search
- user queries
- anchor text
- search queries
- log data
- user interaction
- web queries
- search logs
- user feedback
- user activity
- information retrieval systems
- active learning
- query sessions
- user preferences
- relevance judgments
- digital libraries
- keyword search