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Understanding brand loyalty - The case of the eSports consumer from a relationship quality perspective.
Bastian Kordyaka
Sidney Hribersek
Björn Kruse
Björn Niehaves
Published in:
GamiFIN (2020)
Keyphrases
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online shopping
service quality
higher quality
high quality
viewpoint
decision making
multiple perspectives
user satisfaction
quality measures
theoretical and practical implications