The Roles of Electronic Word of Mouth and Information Searching in the Promotion of a New E-Commerce Strategy: A Case of Online Group Buying in Indonesia.
Achmad Nizar HidayantoMutia OvirzaPinkie AnggiaNur Fitriah Ayuning BudiKongkiti PhusavatPublished in: J. Theor. Appl. Electron. Commer. Res. (2017)