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An eye-tracking study on how the popularity and gender of the endorsers affected the audience's attention on the advertisement.

Majid ZahmatiSeyed Morteza AzimzadehMohammad Saber SotoodehOmid Asgari
Published in: Electron. Commer. Res. (2023)
Keyphrases
  • social media
  • end users
  • information systems
  • visual attention
  • individual differences
  • real time
  • artificial intelligence
  • computer vision
  • feature selection
  • case study
  • multiscale
  • hidden markov models