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An eye-tracking study on how the popularity and gender of the endorsers affected the audience's attention on the advertisement.
Majid Zahmati
Seyed Morteza Azimzadeh
Mohammad Saber Sotoodeh
Omid Asgari
Published in:
Electron. Commer. Res. (2023)
Keyphrases
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social media
end users
information systems
visual attention
individual differences
real time
artificial intelligence
computer vision
feature selection
case study
multiscale
hidden markov models