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Deep Group Interest Modeling of Full Lifelong User Behaviors for CTR Prediction.
Qi Liu
Xuyang Hou
Haoran Jin
Jin Chen
Zhe Wang
Defu Lian
Tan Qu
Jia Cheng
Jun Lei
Published in:
CoRR (2023)
Keyphrases
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user behavior
online advertising
click through rate
user interaction
user experience
behavioral targeting
user interests
user preferences
behavioral patterns
social networking
group members
user actions
log analysis
user activities
social networks
social influences
user behavior patterns